Bleuribbon Hair Dyed is methodically processed over several days. During inception we start by selecting the naturally lightest hair available which requires less lightening, we then use a 16% volume bleach to slowly lighten the hair in multiple stages. The hair is deep conditioned conditioned throughout the process. The result is a platinum coloured hair that has had NO COLOUR ADDED. This allows the hair to be worn in its striking platinum colour, or be EASILY coloured ANY COLOUR by simply adding hair dye and/or toners.